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4chan doesn’t even require an account, whereas Vine limited its clips to a mere six seconds.It also has to be easy for users to iterate or remix content: The core function of Tumblr is the reblog, which lets users attach their own comments and photos to other posts like Lego blocks.Twitter steers a huge portion of online culture, and has become an essential water cooler and newswire for journalists, tech workers, and otaku Nazis, but still has trouble turning a profit.Twitter itself shuttered its service Vine after just four years, even though the six-second-video social network had created more ubiquitous catchphrases and viral videos than any other social network over the same period.What makes these sites so friendly to creative expression?
It is also the primary meeting place for fandoms of shows like It is rare, but not at all unprecedented, for a site to reach Tumblr’s size, prominence, and level of influence and still be unable to build a sustainable business.
(Other experiments in monetization, like premium options, never caught on: It’s tough to generate revenue when your most active user base is too young to have a steady income.) Even once the timeline became open to advertising, it was tough to find clients willing to brave the sometimes-porny waters of the Tumblr Dashboard.